About Us

At Games People Play, our journey began with a heartfelt mission: to forge meaningful connections through custom apparel and to create a business that embodies our values. We believe that every person’s life is a unique tapestry woven from experiences, memories, and dreams. This inspired us to craft apparel that reflects individuality—where every stitch tells a story. Whether it’s a favorite quote, a personal logo, or a design capturing a cherished memory, we want your clothing to represent your journey.

Founded by the Cochlin family in a small shop in Onalaska, we combined our passion for creativity with a deep-rooted belief in family, community, and service. What started as a simple print shop has now grown into a local industry leader.

Now operating in two locations, Games People Play, a Sports Inc.® partner, is your go-to destination for custom apparel & sporting goods.

Crafted for You:

At Games People Play, we celebrate the beauty of choice. Every stitch, color, and detail is an opportunity for you to express your creativity. Whether it’s a bold graphic that reflects your passions or an elegant design that captures your style, we provide the canvas, and you provide the inspiration. From selecting the finest materials to choosing colors and designs, we collaborate with you at every step. Our attention to detail and quality craftsmanship ensures that each garment not only looks good but feels good, crafted to stand the test of time.

With Purpose:

Apparel goes beyond aesthetics; it’s about purpose and impact. Each piece we create empowers you to embrace your personal style and share your story. We take pride in being part of your journey, ensuring every interaction feels as personal as the designs you create.

Looking Ahead:

As we grow, our commitment remains steadfast: to give everyone the chance to create clothing made for them, by them. With our dedicated team and loyal customers, we’re building a world where personal expression and apparel unite in a meaningful, empowering, and fun way. We invite you to join our community of storytellers. Share your designs, inspirations, and the stories behind your creations.